I hope you got yourself pumped up for this-because I did. So I've been talking a lot about writing with slam camp and all. But here, Michelle and I have concocted a different sort of writing for this blog-off spectacular. It all started from this obsession we have with Mad Men. That means advertising, and that means a pitch (no, not the baseball kind... or for you extra stringent feminists out there- softball). So that's what we're doing. We're pitching you a pencil. The regular kind. You know, the one you learned to write with and then had to have in your pencil box all through elementary school? The familiar, sunshiny yellow friend that got you through handwriting books and in class assignments. Those were the good old days. So here goes, I'm pitching and you're catching. Play ball!
There are a variety of ways we can take this-art work wise in the very least, and this mantra has the capability of branching from print to film with out another thought. In it's simplest form, the slogan is the thing. The sheer imagination inherent in the product itself. This is the tool for any child, any person to draw, create, write, imagine, and enjoy. There is nothing new or remarkable, but this is the product of the American dream. Simple tools to achieve great things. And the Yellow #2 Pencil is the thing to do it with. And all #2 Pencils have 35 miles worth of creativity. "Where will that write you?"
So although I'm by no means the best on the art team, I'm doing my best in dealing with the budget cuts. So please excuse the artwork until I lure someone more artistic than I back into the studio. I'm working with the simple tools supplied to me.
And that, concludes today. Boom.